45% of users are frustrated with the problem of bullying and offensive language pervading many social media platforms and are migrating to independent online communities
Online communities have for years played a pivotal role in connecting individuals and businesses.
However, the importance of online communities has grown exponentially in the months following the start of the global pandemic. There has been a clear acceleration in the demand for digital technology solutions.
From the beginning of the Covid pandemic there has been a significant 81% growth in the engagement of online communities, according to our new study.
The biggest drivers for the growth of independent online communities are users' qualms with social media, almost half of all users are frustrated with offences and bullying on social media platforms.
Also, interview respondents mentioned that they are tired of being advertised to and unhappy with being forced to conform to the political stance of the platforms they are using.
Among other interesting findings:
- 71% of communities saw their visibility increase over the last two years, 67% of them with an added increase in urgency: the COVID-19 pandemic moved online communities from a nice-to-have to a must-to-have.
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The top five online community membership groups in 2021 are customers, developers, influencers, volunteers, and employees: almost half of all participants of online communities are consumers of the brands that own those communities.
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Revenues from the online communities market were estimated to increase from $392.95 million in 2014 to $1.2 billion in 2021: in 7 years, revenue from online communities has increased x3 times, since the majority of communication has moved online and continues to grow.
Our Complete Study Results: https://peerboard.com/resources/online-community-statistics
We hope this stats report will help you get a better understanding of the numbers around the online communities topic in 2021.
And now we would like to hear from you:
What have we missed with our findings?
Go ahead and post a comment below with your thoughts.