A few weeks ago I had the pleasure of chatting with Mikhail and Tarek about communities and how important they are for online business today.
Here are a few key points in the episode:
We (PeerBoard) actually see the strongest part in that we can live right next to your audience, and that lowers the friction to use PeerBoard but also it kind of helps to cross-pollinate the community with your audience from your website and vice versa. So it kind of helps to build this more tight, organic experience.
This is a very important point that Mikhail raises. The friction that exists for community members has been a challenge. When people enroll in a course or product online, more often than not they need to create a new account on another service. PeerBoard aims to eliminate that step to allow for a more seamless experience for both business owners and members of the community.
Tarek said this:
The importance of community is very much the fact that it's aligned with human nature. So, if we think about it that way, it kind of, it wasn't inevitable and the more sophisticated and the more immediate online access became, the more naturally we're able to fit our nature into the way we communicate.
In my view, the internet serves two purposes; 1) to access information and 2) to connect people. The easier it is to connect people, the better it is for everyone.
Listen to the full episode here.
Thanks to Mikhail and Tarek for taking the time to talk with me.